Atlanta, GA
Atlanta, GA—Shawanna Kennedy, originally from Ohio, is the founder and visionary behind Kennedy Media & Entertainment. Her life’s work is a testament to the power of turning pain into purpose. From humble beginnings, she transformed her challenges into opportunities, building a media empire that amplifies voices, tells impactful stories, and empowers others to “Be Seen, Be Heard, and Paid.”
This mantra, born from her experiences, became the cornerstone of Kennedy Media & Entertainment, a company rooted in creating platforms for individuals to shine. Shawanna’s love for music began at age five, with singing as her safe space. It became her bridge to hope, healing, and divine purpose. More than two decades ago, this call on her life sent her to record her first gospel song, “Made to Worship,” at the renowned Doppler Studios in Georgia, marking the beginning of her mission to share her gift with the world.
We specialize in:
Online Video Production
Strategic Branding
Content Creation
With 20+ years of experience, we offer tailored, end-to-end media solutions — from concept to execution. Whether you're:
Launching a show
Building an online course
Expanding your social presence
Kennedy Media & Entertainment is your trusted partner in visibility and growth.
What started as a platform to promote Shawanna’s music quickly evolved into a full-service media and branding agency. Recognizing the importance of owning her creative assets, she expanded Kennedy Media & Entertainment’s offerings to include:
Graphic design
Website development
Strategic brand storytelling
Her goal: Create visibility and value for others—just as she once searched for it herself.
Through Kennedy Media & Entertainment, Shawanna positioned herself as a “Voice for the Voiceless,” providing a stage for underrepresented talent, entrepreneurs, and creatives to thrive.
Her motto, “Once You Know Your Worth, YOU Know Your Worth to the World,” resonates deeply with clients and audiences alike.
From hosting transformative shows like:
“You First” – exploring self-care and mental well-being
“C-Suite CEO Chat” – where global business leaders share leadership insights
Shawanna uses media to connect, inspire, and empower.
— Shawanna Kennedy
Shawanna’s mission extends into community work through the iAffirm Impact Foundation, addressing self-worth and confidence issues among youth. Through her “Self First Movement,” she promotes self-awareness, emotional healing, and empowerment.
She is also the author of bestselling book:
📘 Self First: The 5 W’s of You – a guide for women to prioritize their well-being and discover their God-given worth.
Celebrating 10+ years in Georgia, Shawanna credits her faith, hard work, and commitment to authenticity for the company’s growth. She often speaks with a pompom in hand — a symbol of her motto:
Her message is clear: “The world is waiting on YOU.”
At Kennedy Media & Entertainment, our tagline sums up the mission: Be Seen. Be Heard. Be Paid.
We are here to help you show up fully, share your story boldly, and build a brand that matters.
Featured on BoldJourney.com
Kennedy Media & Entertainment’s founder, Shawanna Kennedy, was recently featured on BoldJourney.com for her leadership in helping entrepreneurs increase online visibility through video, storytelling, and strategic media. In the interview, she shares her journey of faith, purpose, and empowerment—and how visibility unlocks opportunity.
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