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Atlanta, GA—Shawanna Kennedy, originally from Ohio, is the founder and visionary behind Kennedy Media and Entertainment. Her life’s work is a testament to the power of turning pain into purpose. From humble beginnings, she transformed her challenges into opportunities, building a media empire that amplifies voices, tells impactful stories, and empowers others to “Be Seen, Be Heard, and Paid.”
“I had to become what I needed,” says Shawanna, reflecting on her journey from a teenage mother to a college graduate with a focus on Recording Arts and Technology. This mantra, born from her experiences, became the cornerstone of Kennedy Media, a company rooted in creating platforms for individuals to shine. Shawanna’s love for music began at age five, with singing as her safe space. It became her bridge to hope, healing, and divine purpose. More than two decades ago, this call on her life sent her to record her first gospel song, "Made to Worship," at the renowned Doppler Studios in Georgia, marking the beginning of her mission to share her gift with the world.
The Birth of Kennedy Media: From Music to a Movement
By God’s grace, Shawanna has had the opportunity to share her gift both nationally and internationally. Launched initially to promote her music, Kennedy Media quickly became a comprehensive media and branding company. Shawanna’s understanding of the importance of owning her creative assets led her to expand Kennedy Media’s offerings to include video production, graphic design, content creation, website development, and strategic branding. Her goal was simple yet profound: to create opportunities for others to experience the visibility and value she once sought for herself.
Championing Voices: The Mission Behind the Movement
Through Kennedy Media, Shawanna positioned herself as a “Voice for the Voiceless,” providing a stage for underrepresented talent, entrepreneurs, and creatives to thrive. Her motto, “Once You Know Your Worth, YOU Know Your Worth to the World,” resonates deeply with clients and audiences alike. From hosting transformative shows like “You First,” which explores self-care and mental well-being, to “C-Suite CEO Chat,” where global business leaders share the highs and lows of leadership, Shawanna uses media to connect, inspire, and empower.
Impacting Lives Beyond the Screen
Shawanna’s vision extends far beyond business. As the founder of the iAffirm Impact Foundation, she addresses low self-esteem and confidence issues among youth, championing self-awareness through her “Self First Movement.” Her books, including the bestselling "Self First: The 5 W’s of You,” offer practical tools for women to prioritize their well-being and embrace their God-given worth.
A Decade of Excellence in Georgia
As Kennedy Media celebrates its 10th year in Georgia, Shawanna reflects on the journey with gratitude. She credits faith, hard work, and her commitment to authenticity for the company’s success. With a pompom—symbolizing “Power Over Mindset, Power Over Me”—literally in hand, Shawanna motivates others to move forward boldly, reminding them, “The world is waiting on YOU.”
A Legacy of Empowerment
Kennedy Media’s tagline, “Be Seen, Be Heard, and Paid,” encapsulates Shawanna’s mission to elevate her clients’ visibility and impact. Her work is a call to action, encouraging individuals to show up, share their stories, and embrace their unique gifts. As a Gospel Recording Artist, keynote speaker, producer, best-selling author, and businesswoman, Shawanna exemplifies the power of resilience and the importance of creating spaces for others to thrive.
About Kennedy Media and Entertainment
Kennedy Media and Entertainment specializes in online video production, strategic branding, and content creation. With over two decades of experience, the company provides seamless solutions tailored to elevate brands and amplify their reach. From concept to execution, Kennedy Media ensures that clients’ visions are transformed into impactful, profitable realities. Whether you’re launching a show, building an online course, or expanding your social media presence, Kennedy Media is your trusted partner in achieving visibility and success.
"I Had To Become What I Needed" ~ Shawanna Kennedy
"Once You Know Your Worth, You Know Your Worth To The World" ~ Shawanna Kennedy
Copyright © 2016-2025 Kennedy Media Entertainment- All Rights Reserved.
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